Why is IP Licensing not a strategic growth plan?

Intellectual property and the monetisation of intangible assets is a silently trending strategic growth programme for progressive businesses.  For those leaders who are investing in intellectual property (IP) licensing, they are realising new revenue streams and engaging new consumers while their competitors idle.

IP Licensing Education Launches

A local Trademark Attorney and Licensing Agent, has launched Australia’s first intellectual property (IP) licensing education course for business leaders to create new royalty revenue streams from leveraging their intangible assets. Created by Celia Murray, the new IP licensing programme provides intensive learning workshops for company executives and owners aiming to empower them to develop […]