IP Licensing is missing in the Boardroom

Intellectual Property Licensing is the least explored growth strategy for Australian companies. As an under-utilised value creation programme, in terms of new revenue streams and quantified accounting value, commercialisation of these intangible assets can deliver a significant competitor advantage.

IP Licensing Education Launches

A local Trademark Attorney and Licensing Agent, has launched Australia’s first intellectual property (IP) licensing education course for business leaders to create new royalty revenue streams from leveraging their intangible assets. Created by Celia Murray, the new IP licensing programme provides intensive learning workshops for company executives and owners aiming to empower them to develop […]