How Do I License My Brand?

IP Licensing is missing in the Boardroom

Intellectual Property Licensing is the least explored growth strategy for Australian companies. As an under-utilised value creation programme, in terms of new revenue streams and quantified accounting value, commercialisation of these intangible assets can deliver a significant competitor advantage.

Why is IP Licensing not a strategic growth plan?

Intellectual property and the monetisation of intangible assets is a silently trending strategic growth programme for progressive businesses.  For those leaders who are investing in intellectual property (IP) licensing, they are realising new revenue streams and engaging new consumers while their competitors idle.